ABOUT US
Premium Pet Products GmbH distributes and develops innovative pet food brands in the premium sector. Brands such as Wolfsblut, Wildes Land or Müller's Naturhof meet the taste of the animal, the spirit of the times of pet owners and are adapted to the original and species-appropriate nutrition of animals. We recognize trends on the pet market far in advance. The rapid and reliable implementation of these trends into marketable products, combined with our multi-channel distribution, is one of the strengths of the Premium Pet Products GmbH.
AlphaPet Ventures GmbH
As a subsidiary of the AlphaPet Ventures GmbHthe Premium Pet Products GmbH offers a wide range of know-how and a strong brand portfolio. As a digital brand platform, AlphaPet Ventures GmbH combines brand building with multi-channel distribution and offers platform services for the future scaling of pet brands under one roof. Together, the subsidiaries of AlphaPet Ventures GmbH drive digitalization and digital brand building in the pet sector with the vision to establish healthy pet food in the mainstream.

Strong brands
More than 50% of pet owners know Wolfsblut!
High quality of our products
We do not use artificial additives and use only high quality raw materials!
What we offer you
as a competent partner
Competent field service staff
Large team with more than 10 employees in Germany and Austria!
Intensive support
A sales team of more than 20 people is available for you through various channels!
Support with consulting, sales & employee training
We offer our trade partners professional sales materials!
Brand & Social Media Power
More than 12 million followers in our Influencer network at Wildes Land!
News

Wild Land: New products in spring and summer 2022
We are expanding the range of dry dog food with three new varieties. Already popular snacks will be available in 200g in the future and new varieties, such as duck breast mini will complement the range, as well as nibble pillows and crunchy snacks for the cat!

Acquisition of Arden Grange by AlphaPet
The UK-based company is a super premium dog and cat food brand. We see great potential for Arden Grange as a new British premium brand in Germany! Be excited for the second half of the year!

Ten more 300g varieties of Squashies will be added to the range in summer 2022. In addition, small Squashies with 100g and small Crackers with 70g in the Topseller varieties will be included in our existing range!
Our strong brands

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"whole prey".


Not the diet of the dog.

Field Service
Find the employee for your area & get personal and individual advice.
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Back Office
Contact the office staff for general questions and concerns.
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Brochure
Learn more about our company in our brochure.
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